A journey from insecurity to confidence, from fear to freedom, and personal transformation that unlocked the power of selling, networking and business success beyond what I could ever have imagined.

I know what it is to feel deeply insecure.

At twenty, I was so terrified I could hardly function. I was anxious, withdrawn, fearful, and convinced something was wrong with me.

Some years later I was selling professional services to some of the top lawyers in the country in the City of London and running my own business there.

Looking back, I can say that for me if God hadn’t met me in that dark place, I don’t know where I would be today.

Step by step, He changed me—bringing peace where there was fear, confidence where there was anxiety, and a growing sense of my true identity.

'Selling gave me a living. Understanding myself and understanding others gave me a life’.

Selling On Fire is part of the story of that journey.

As I grew, I learned what I was good at. I found I could communicate well, was innovative, could develop ideas, could spot businesses opportunities and could help others succeed. But these were not the beginning of the story—they were the result of finding peace and purpose.

Selling became the unexpected vehicle through which I discovered myself, understood others on a deeper level and eventually wrote Selling on Fire. The book tells of intriguing discoveries into what makes people tick, including myself and illustrates many invaluable life skills. I unpacked the psychology behind selling and networking and learned how to master it.‍ ‍

I discovered and pioneered a completely new networking approach to find fresh clients. It is simple and very effective. Added to this are some cutting-edge sales techniques.

This is not theory — it is hard won experience selling direct to the general public, to senior decision makers in commerce and to leading professional partnerships in the City of London where I established my business.

  ‍

Helping companies create new sales opportunities through our unique networking approach and cutting edge sales techniques

“A massive increase in meetings with decision makers and resultant sales”

Dr Ben Sinclair MRCGP

Why write the book Selling On Fire?

I wrote this book for several reasons. To give people hope that there can be light at the end of the tunnel whatever their background or present struggles. For the younger generation I want to show that the sky is still the limit for their aspirations regardless of what they may currently feel is holding them back. I also want to share the importance of understanding people and presenting yourself well - skills that can help in job interviews, career progression, business relationships, friendships and family life.

‍ ‍

‍ THE BOOK IS AVAILABLE TO BUY HERE:

https://www.amazon.co.uk/SELLING-FIRE-Turning-Every-Business/dp/B0GWRVHXKF

📘 Selling on Fire – Stop Wasting Sales

By John Hutchinson