A  journey from inhibition to freedom and business innovation and success beyond what I could have ever imagined.

I know what it is to feel deeply insecure.

At twenty, I was so terrified I could hardly function. I was anxious, withdrawn, fearful, and convinced something was wrong with me. 

Some years later I was selling professional services to some of the City’s leading lawyers and running my own practice in the City of London

Looking back, I can say that for me if God hadn’t met me in that dark place, I don’t know where I would be today. Step by step, He changed me—bringing peace where there was fear, confidence where there was anxiety, and a growing sense of my true identity.


'Selling gave me a living. Understanding myself and understanding others gave me a life. Selling On Fire is part of that story of that journey'.

As I grew, I learned what I was good at.  I found I could communicate well, was innovative and could develop ideas, could help others succeed and could build businesses. But these were not the beginning of the story—they were the result of finding peace and purpose.


Selling became the unexpected vehicle through which I discovered myself, understood others on a deeper level and eventually wrote Selling on Fire. The book is about discoveries on what makes people tick, including myself ,invaluable life lessons and a unique way to network and sell

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Why write the book Selling On Fire?

I wrote this book for several reasons. To give people hope that there can be light at the end of the tunnel whatever their background or state and for the younger generation to show them that the sky is still the limit for their aspirations as well as how to best to relate to and present themselves to others. This will help them in so many ways from job interviews, to getting promoted and not least with friends and family. In the book I also describe a unique way of networking and some cutting-edge sales techniques. I discovered a unique and practical, approach to finding new clients. It is extremely effective.

This is not theory — it is hard won experience selling direct to the general public, to senior decision makers in business and leading professional partnerships in the City of London while running my own business there.

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Greatly increase your company’s sales with our ground-breaking proactive networking approach and cutting edge sales techniques

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‍ THE BOOK IS AVAILABLE TO BUY HERE:

https://www.amazon.co.uk/SELLING-FIRE-Turning-Every-Business/dp/B0GWRVHXKF

📘 Selling on Fire – Stop Wasting Sales

By John Hutchinson